What is Law of Attraction?

New ThoughtPrinciple

Last updated: February 25, 2026

The principle that subjective tendencies set in motion are bound to attract corresponding experiences. Also known as "Mental Gravitation" by Haanel, who posits that thoughts attract conditions of similar nature with scientific certainty.

The Law of Attraction in New Thought philosophy is the principle that subjective tendencies set in motion are bound to attract corresponding experiences. This foundational concept operates on the premise that like energy attracts like energy, creating a magnetic relationship between thoughts, emotions, and external manifestations. Mental currents function as real forces, drawing similar vibrations into one's experience through focused intention.

Understanding Law of Attraction in New Thought

The Law of Attraction is the principle that subjective tendencies set in motion are bound to attract corresponding experiences. It is often summarized as "like energy attracts like energy." Charles F. Haanel explicitly states this, writing: "The law of mental attraction is an exact parallel to the law of atomic affinity. Mental currents are as real as electric, magnetic or heat currents." Haanel also refers to this concept as "Mental Gravitation," extending the physics principle of gravitation into the mental realm. Just as physical bodies are drawn toward each other by an invisible force proportional to their mass, thoughts of a particular quality are drawn toward corresponding conditions, circumstances, and other thoughts of similar nature. Haanel connects this to a fundamental cohesive force, stating, "The law of attraction is the law of love." He insists that this mental gravitation operates with the same mathematical certainty as its physical counterpart, making the results of correct thinking as predictable as any scientific experiment.

The Law of Attraction stands as a foundational tenet within the New Thought movement, positing that an individual's thoughts, whether conscious or subconscious, directly influence their reality. This principle gained significant traction in the late 19th and early 20th centuries, particularly through figures like Phineas Quimby, Wallace D. Wattles, and Charles F. Haanel, who articulated its mechanics as a natural law governing the universe. Its significance lies in empowering individuals to take an active role in shaping their destiny, moving beyond fatalism to a paradigm of co-creation. Understanding the Law of Attraction is crucial for comprehending the New Thought emphasis on mental causation and its implications for personal development, well-being, and success.

What the Teachers Say

Charles F. Haanel
The Master Key System

Haanel presents the Law of Attraction as an exact parallel to physical laws, stating that mental currents are as real as electric, magnetic, or heat currents. He emphasizes that this law operates through the principle of mental attraction being identical to atomic affinity. In his system, understanding this law becomes the master key to unlocking one's creative potential through scientific mental training.

Prentice Mulford
Your Forces and How to Use Them

Mulford describes the Law of Attraction as the fundamental force governing thought transmission and reception. He teaches that thoughts are living forces that naturally seek and attract their counterparts in the mental realm. His approach emphasizes the practical application of this law through careful attention to one's mental states and the cultivation of positive thought currents.

Neville Goddard
The Power of Awareness

Goddard interprets the Law of Attraction through the lens of consciousness being the only reality. He teaches that what we attract is determined by our assumptions and states of consciousness rather than mere positive thinking. In his understanding, the law operates through imagination and feeling, where the subjective experience inevitably becomes objective reality through the creative power of consciousness.

William Walker Atkinson
Thought Vibration

Atkinson explains the Law of Attraction as operating through thought vibrations that resonate at specific frequencies. He presents this law as scientifically grounded in the principle that thoughts possess vibrational qualities that attract similar frequencies. His teaching emphasizes practical mental training exercises to consciously direct these attractive forces toward desired outcomes.

Law of Attraction vs. Law of Repulsion

While the Law of Attraction draws similar energies together, the Law of Repulsion explains how opposing or incompatible forces naturally separate. Understanding both laws provides a complete picture of mental magnetism.

AspectLaw of AttractionLaw of Repulsion
Primary FunctionDraws similar vibrations togetherPushes dissimilar energies apart
Mental MechanismResonance and harmony create magnetic pullDissonance and conflict create separation
Practical EffectManifests desires through alignmentEliminates unwanted conditions through rejection
Consciousness StateFocused attention and positive expectationMental resistance and negative focus
Manifestation ProcessGradual building of desired conditionsGradual elimination of undesired patterns

Etymology

The term "Law of Attraction" is a compound phrase, with "law" deriving from the Old English "lagu," referring to a rule or principle, and ultimately from the Proto-Germanic "*lagam," meaning to lay or place. "Attraction" originates from the Latin "attrahere," meaning "to draw to" or "to pull." While the concept of like attracting like has ancient philosophical roots, the specific phrasing "Law of Attraction" emerged within the New Thought lexicon to describe a universal, immutable principle governing the manifestation of desires through mental states.

How to Practice This

Practitioners of the Law of Attraction engage in several techniques to align their thoughts and emotions with desired outcomes. Visualization is a primary method, where individuals vividly imagine themselves already possessing or experiencing their goals, engaging all senses to make the mental image as real as possible. Affirmations, positive statements repeated regularly, are also used to reprogram subconscious beliefs and reinforce desired mental patterns. Additionally, cultivating a strong sense of gratitude for current blessings and future manifestations is believed to raise one's vibrational frequency, thereby attracting more positive experiences.

Connection to Manifestation

The Law of Attraction serves as the central mechanism of conscious manifestation in New Thought philosophy. By understanding that thoughts and feelings operate as magnetic forces, practitioners learn to deliberately cultivate mental states that align with their desired outcomes. This law bridges the gap between subjective intention and objective reality, explaining how focused consciousness translates into tangible experiences. The key lies in maintaining consistent vibrational alignment between inner states and external goals, allowing the natural attractive force to draw corresponding conditions into manifestation.

Frequently Asked Questions

How does the Law of Attraction actually work according to New Thought?

The Law of Attraction operates through mental currents that function like magnetic forces, drawing experiences that match one's predominant thoughts and feelings. New Thought teaches that consciousness itself is creative, and sustained mental states naturally attract corresponding external conditions through vibrational resonance.

What is the difference between wishful thinking and using the Law of Attraction?

Wishful thinking is passive hoping without conscious direction, while using the Law of Attraction involves deliberate cultivation of specific mental states and beliefs. True application requires consistent focus, emotional alignment, and often practical action, rather than mere positive thoughts or fantasies.

Why doesn't the Law of Attraction seem to work for everyone?

The law works universally, but results depend on one's ability to maintain consistent mental focus and overcome conflicting beliefs or doubts. Many people unknowingly sabotage their efforts through negative self-talk, limiting beliefs, or focusing more on what they don't want than what they do want.

Can the Law of Attraction be scientifically proven?

While quantum physics suggests consciousness may influence reality, the Law of Attraction as taught in New Thought remains primarily a metaphysical principle rather than a scientifically proven phenomenon. Its value lies in its practical application for personal development and goal achievement rather than empirical validation.

How long does it take for the Law of Attraction to manifest results?

Manifestation timing varies based on factors like the clarity of intention, emotional alignment, existing beliefs, and the complexity of the desired outcome. Simple shifts in attitude may produce immediate results, while major life changes often require sustained practice over weeks, months, or longer periods.

In the Source Texts (5)

…s book, form a nucleus which, on its own plane, calls into action the universal Law of Attraction, thus giving rise to the principle of Growth.…
…le and its motion perpetual. Let two such rings approach each other, and by the law of attraction, they would coalesce into a whole, and so on until manifested ~matter~ as we apprehend it with our external senses, is at last formed.…
…s! If we realize that the Law flows from the Word, and not vice versa, then the Law of attraction must work in this manner, and will bring to us all those conditions through which we shall be able to express the more expanded Being towar…

Explore Further

Used by: Haanel, Mulford, Hay